Sweepstakes Prize(s): (100) Grand Prizes: Each Grand Prize consists of (1) Marvel 5-Film Set DVD (contains the following films: “Ironman”, “Ironman 2″, “Thor”, “Captain America The First Avenger”, and “The Incredible Hulk”). ARV: $100.00 each set.
(10,000) First Prizes: Each First Prize consists of (1) Super Hero/HERSHEY’S T-Shirt. ARV: $10.00 each.
(10,000) Second Prizes: Each Second Prize consists of (1) code redeemable for $8.00 off admission at participating movie theaters. ARV: $8.00 each.
(2,000,000) Third Prizes. Each Third Prize consists of access to ten (10) Marvel Avengers Classic Digital Comics online. ARV: $5.00 each.
(2,000,000) Fourth Prizes. Each Fourth Prize consists of (1) code providing access to an exclusive HERSHEY’S branded Marvel poster (downloads into a pdf format). ARV: $1.00 each.
Total ARV of all prizes offered is $12,190,000.
For Grand, First and Second prizes only: Total limit of (4) prizes per name/address and/or household.
Sweepstakes Expires: September 30, 2012
Sweepstakes Minimum Age: 18 years and older (19 or Older where state law requires)
Sweepstakes Open To: Legal residents of the 50 United States and D.C.
Sweepstakes Entry Frequency: Instant Win